When I recently went to ICA to buy some corn I had three labels to choose between.
The price was 5 SEK for Eldorado and 16 SEK for Green Giant. ICA came in second with 10 SEK.
First was Eldorado, a low price label. Their corn was produced in Thailand.
Second was ICA’s own label. They sold corn that was produced in USA.
And third was Green Giant. Their corn was produced somewhere in EU.
Notice that the corn that was produced near us had the highest price. It may be due to the fact that Green Giant does quite much advertisement, where Eldorado and ICA does not.
So ICA, when are we going to see you get climate smart?